SEO Specialist

4 Rating

Used by Top Earning blogs such as Huffington Post, Techcrunch, Mashable

22% increase in SEO job position ,28% increase in salary of SEO specialist since 2016

  • Search Engine Optimization (SEO) includes techniques which help your website rank higher in search result
  • Increase in Number of User = Increase in Ecommerce sites = Increase in SEO
  • SEO Specialist helps in adding quality to blogs, making its demand grow leaps and bounds
  • You can work from home and earn about INR 183, 601 per year as additional part – time income
  • An additional skill in social media management enhances the chances of growth in SEO specialist’s career
  • At the end of the course, students get to work on live project where you are expected to apply best SEO strategy
  • Regular check through assignment and mock test

Course Indication

Search Engine Optimisation-What?

In Today’s Digital World, every Business man promotes his/her product or services. Hence, thousands of companies selling same product which puts a dilemma in Buyers mind from where to buy, as a buyer trusts search engine so what is on top is what’s in the basket. Hence, there is a big competition between the sellers to give unique content, more discount, cherry on cake service. With Search Engine Optimisation you can promote your website on Search engine results pages. SEO is all about getting top ranks in search engine and traffic as well. In short, if you are looking for “boost up” option in your business, then you are at the right place right topic 

To sum up, SEO is getting traffic from organic or unpaid search result. It includes strategy to help you rank higher than any other site. It involves creating quality content with a touch of rich keywords.

Course Indication

Ever wondered how Wikipedia gets into top 1 position whenever you are searching for some relevant information? Or Would you like to increase visibility of your Website/blogs? If yes, SEO is your best bet. User trusts search engine and making into first few pages helps in building User’s trust towards a Website. Increase in traffic is a shortcut to Increase in your income. The curriculum of this course is designed in such a way that a user will start from scratch i.e. how Search Engine works and will build all way to the top that is planning and marketing your website.

This course will help you to get an insight to latest search techniques such as keyword management, on and off page optimization and will help you to improve your organic ranking.

Course Stats

Course time period is for 30-40 days and each lecture can extend up to 3 hrs. Student is expected to devote at least 3 hours per day for effective learning. A time bound exam at the end to check how effective digital learning is and also to test how well student has grasp the concept. A certification for the course is provided at the end. Though sessions are virtual, support by mentors will be available 24x7 for any student. The course has been planned in such a way that a student will start from its root and as per his/her pace they can build their concept. The objective of session will be introducing SEO to a beginner followed by performing SEO optimisation in live website.

Course Outcome

Basic of SEO: Path to how to get started. From Understanding How Search Engine works to knowing key elements used in SEO strategy

On Page SEO an Off page SEO: Getting familiar with on page SEO basics such as meta tags, meta data, meta keywords. Also, off page SEO, building links in your website, social media branding


Technical SEO: Getting introduce to sitemaps, redirects and other components and using them to get your website noticed.
Keyword Theory and Research


Get insight into choosing right keyword for your search and getting your site recognised. By the end of this course, you will have in depth knowledge about the fundamentals of SEO
 

Project

Project at the end will be provided by mentors to student. Just to evaluate how well student was able to connect with the course and has use it to solve real world challenges. Project will be time bounded. With different website selling same product it is essential to use optimising strategy to increase your incoming traffic. The pace at which demand for SEO has been increasing in an e - commerce environment invites awareness about latest trend in SEO and also keeping an eye on how google changes its search engine techniques.

Course Objective

Gain an understanding of search engine algorithms and how they affect organic search results and websites. As your knowledge increases, you’ll learn the effective elements for creating an impactful SEO strategy, which includes how to select keywords and perform keyword research; consumer mentality and search pattern; and how to perform on-page SEO analysis to brag opportunities to improve a website’s search optimization.

  • Introduction to SEO
  • On page SEO
  • Applying keyword research
  • Role of sitemap, redirects
  • Off Page SEO
  • Link Building 
  • URL optimisation
  • Creating and optimising unique content
  • How social media can help you in branding your website
  • Career Scope in SEO
     

Prerequisite

This is a basic SEO course and does not require any component to get you started. Since, it is an online platform you require a working laptop/desktop along with a stable internet connection with at least a bandwidth of 1mbps.For any tools for SEO links will be provided from where you can download it. Also, to make it little easier content provided can be downloaded for future reference.

Since, it is an introductory course all the Foundation of SEO will be covered.

Learn Why

Almost 61% of customer research about a product before purchasing it. Also, there is increase in online business. Search engine serve millions of users per day. If you have web or blog or online store SEO can help you grow your business.

SEO specialist help you to organise your content, makes your website visible and maximise traffic to your site by improving page rank

To sum up

  • Easy to learn and adds to your skill set
  • SEO increases your business traffic
  • Your competitors are doing it
  • SEO can put you ahead of the competition
  • It is a cost effective
  • Safer career option as digital marketing is not going down any time soon

check schedule

  • 31 Oct-31 Oct
  • 08AM - 11AM EST
  • MonTueWedThuFri
  • 11 Session (3 Hours Each)
  • USD 599
    USD 499
  • 31 Oct-31 Oct
  • 08AM - 5PM EST
  • SatSun
  • 5 Session (8 Hours Each)
  • USD 599
    USD 499

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Course Curriculum

Introduction to SEO

  • What/Why/How?
  • Evolution of Optimisation
  • What influences your website rank?
  • Future of SEO
  • Getting Started with on page SEO
  • SEO basic
  • Important Areas of SEO
  • Meta Data and Meta Tags
  • Tittle Tags
  • Meta Description
  • URL Optimisation
  • Heading Tags
  • Creating and Optimising unique content
  • Analysing Website
  • Off Page SEO
  • Off Page SEO basic
  • Off - site SEO element
  • Linking of your content
  • Link Building
  • Role of Social Media
  • Social Media: Boon or Curse
  • Using Off Page tricks

Getting Started with on page SEO

  • SEO basic
  • Important Areas of SEO
  • Meta Data and Meta Tags
  • Tittle Tags
  • Meta Description
  • URL Optimisation
  • Heading Tags
  • Creating and Optimising unique content
  • Analysing Website
  • Off Page SEO
  • Off Page SEO basic
  • Off - site SEO element
  • Linking of your content
  • Link Building
  • Role of Social Media
  • Social Media: Boon or Curse
  • Using Off Page tricks
     

Technical SEO

  • Getting to know Technical SEO
  • What is Site Map?
  • HTML Site Map vs XML Site Map
  • Robot.txt File Protocol
  • Error Codes
  • Redirects 101
  • 404 Page Best Practices
  • Top Resources Recommended for You

Keyword Theory and Research

  • Picking the correct Keyword
  • Stages of Search
  • Head, Tails, Long Keyword
  • Analysing how User Searches
  • Customer Thinking
  • Create your Customer
  • What Makes Your Content Great?

Advanced SEO

  • Introduction 
  • Competitive Content Analysis
  • On Page Factors
  • Conduct Internal Audit
  • Creating Strategy for Optimising Content
  • Domain Level Content Strategy
  • Types of Content And how to Use them
  • Creating Impactful Content

job role

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The idea in any profession is to start small and make big. Just to kickstart your career, you can start as SEO trainee or Jr. SEO executive and upgrade your skill set .Also, you can learn Google Analytics Google AdWords and become Google certified professional.

Learning just SEO opens you to various career opportunities.


SEO Analyst  -  Average salary of new analyst ranges from 1 lakh per annum to 4 lakhs per annum where an analyst helps you in making your website most informative.
SEO Lead: Mostly interacts with client and requires in depth knowledge of SEO concept and strategy. 
SEO manager: The most paying skills interconnected with this job are Google Analytics and Search Engine Optimization (SEO). 
SEO Specialist: A skill in Social Media Optimization is associated with high pay for this job.

Salary report

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If you choose to be one of the below, these are the reports from payscale.com

SEO Analyst: The average pay for a Search Engine Optimization (SEO) Analyst is Rs 179,881 per year. Salary ranges from 1 lakh to 4 lakhs per annum
SEO Manager: The average salary for a Search Engine Optimization (SEO) Manager is Rs 355,854 per year. Salary range from 1.5 lakh to 9.5 lakh per annum
SEO lead: The average salary for a Search Engine Optimization (SEO) Lead is Rs 300,000 per year. Salary ranges from 1 lakh to 8 lakhs per annum.
SEO Specialist: A Search Engine Optimization (SEO) Specialist earns an average salary of Rs 183,601 per year. Salary Range from 1 lakhs to 4 lakhs per annum

Increase in mobile growth

Google has recently announced that it has begun experiment to make its index mobile-first. Accelerated Mobile Pages Project(AMP), Google initiative for better mobile experience.

Considering the growing attention Mobile optimisation will prove to be a mandatory requirement

 

User Experience Optimisation(UEO) will Start to blur Lines with SEO

 

Google favours site which loads quickly, one where user enjoy the experience.2017 will surely put more effort on user experience

Machine Learning will change how algorithm works


Google Humming Bird, an extension focuses on how user puts up conventional queries and updates its algorithm automatically. More likely, Google will start releasing more machine learning as time passes by.

We may even see machine learning in other areas such as data interpretation or marketing automation as well.
 

job support

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  • 22% increase in SEO job position since 2012 
  • In India, 7400+ jobs on LinkedIn require an SEO skillset.
  • In the USA, there are 10,300+ jobs and in the UK, there are 8,400+ jobs that require SEO skills on Indeed.com.
  • SEO jobs also offer you to work from home. You can opt SEO to be your extra income source. Also, offers you to work part time or full time.
  • Top companies that recruit SEO professional in India include Digiexcel.com, International SEO company, SEO discovery.
Best part about SEO is that you don’t need high qualification. Just a blend of logic, common sense and smart work are required.Future of SEO is safe. SEO will remain popular career option till people use search engine to search
 

Certificates

Highlight

This is a certification based course. At the end of the course there will be certification exam to test what you have learnt and Clearing exam successfully will get you certificate stating you have successfully completed the course and passed with flying colours.

 


The whole content is designed keeping in mind latest trend and foundation layer. This course will help you, to clear any certification exam and also get top opportunities in any MNC. As part of this course you will be training on real time projects and assignment which will help you to get well versed with the current market scenario.
 

faqs

If I cancel my enrolment do I get a refund?

Yes. You receive a refund only if you cancel the enrolment within 48 hours of the time that the payment is done. Anything further than that would not be entertained by us for any reason whatsoever. The money will be refunded into your bank account within 30 days of the cancel request.

Do I need to take course in specific order?

Yes, we recommend you to move step by step. As topics are interconnected and will help you to clear your fundamentals.

What support will be provided by you?

We highly recommend you to connect during our live session, as all your queries and doubt will be cleared same moment. Just in case you are watching recorded version, you may drop a message and your query will be solved in couple of minutes by our trained professionals.

What if I fail in my assignments and mock test?

Assignment and mock test are provided to evaluate how well you have understood the topic. The best option would be to go through the chapter again and take again the test till you have set your foundation for the course

How are the trainers and how qualified are they?

With more than 20 years of industry experience, our trainers are the best SEO professionals in the current day corporate market. 

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