EMail Marketing Training

Email marketing course is something which will guide you to be at the top of the marketing chain. A good email marketing manager knows how to customize an email and a landing page for better results. This course will guide you to determine the best frequency to optimize your response and results. Effectively segmenting the email database is as important as crafting a customized marketing message. You will learn how to integrate email with both online and offline marketing channels for better response and a successful campaign. We provide the advanced, strategic email marketing training, so that you get an opportunity to review your work by an industry expert.

The course duration is of 4 to 5 weeks where we will provide you with the advanced content designed by the experts in the field. 5 lectures will be conducted every week and every lecture will have a duration of 1 hour. At the end of every week a test will be conducted to evaluate your performance. The test will be a basic multiple - choice questions and at the end of the course a mini project will be assigned so that you gain real world experience while simultaneously getting your work reviewed by industry experts. The project details and the detailed course structure will be sent to the enrolled students. 24/7 course support will be provided along with individual assistance.

If you know the basics of Email Marketing, it is time for you to move on to the advanced lessons which will cover the key leverage points for strategic success and will help you to improve your current marketing activity.

After completing the weekly course, a quiz will be conducted to check your understanding. The quiz will consist of MCQs related to the weekly course content and a real application based question. The mini project at the end is also essential. Securing 85% in the quiz is essential to get the certificate at the end of the course. The project at the end of the course will also be graded on several parameters which will be later communicated to the enrolled students. Completing the course quizzes and the projects is mandatory for receiving the certificates. Every student gets 5 attempts at a particular quiz and the maximum score of these 5 quizzes will be considered.

• Learn to adopt the latest marketing techniques, strategies and tactics to excel at your campaigns.
• To test your campaigns on a target audience and you procure the feedback required to optimize the techniques.
• Understand the challenges faced by and practices used by your experienced email marketing peers from various industries
• Learn to use the latest trends, theme and insights in the marketing industry.
• Learn effective planning and execution of e-mail campaigns from the planning stage to the execution stage.
• Learn to identify and choose the best marketing tools for your campaign. 
• Integrate your digital campaigns with your other offline campaigns for the best results.
• Learn to combine social media and e-mail marketing for better results.
• Learn the interpretation of data and analytics to tune you marketing strategies in a better way.
• Use A/B and multivariance testing to improve your e-mails.
• Optimise and improve your landing pages.
• Segment your data for better response rates.
   

This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to people who have at least a year’s experience working on email campaigns and who are familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.

Marketing is one of the most growing sectors and Email marketing has paved its way to reach the summit. By being an expert in email marketing one can successfully attract buyers at a large scale. India has a share of 13.6% of the Internet users in the world and still it’s just 34.8 % of Indian Population. India’s e-commerce market is worth $32 billion. This provides the perfect window of opportunity for someone to expand their business by including email marketing in their strategy. Email marketing will guide you to be a better marketing professional.

• Introduction to Email marketing 
• Overview
• Introduction
• Significance of Email
• Functions vs History of Emails
• Email vs. Social
• Recent developments
• Email campaign example
• Quiz

• Email conversations
• Email as conversation
• Transactional and Functional Emails
• Welcome Emails
• Drip campaign Emails
• Triggered based Emails
• Automated Email examples
• Profits and Results
• Types of email segmentation
• Campaign to Email conversation
• Quiz

• Writing an Email
• Introduction
• Building a process
• Concise subject
• Subject character and guidelines
• Dynamic content and design process
• Scheduling Emails
• Quiz

• Dealing with landing pages
• Introduction
• Examples of E-commerce websites
• Evaluating your landing pages
• Data entry fields
• Quiz

• Mailing list
• Introduction
• Successful Email lists
• Designing of your own website
• Sales and networking
• Sponsorships and partners
• Follow-up call to action
• Quiz

• Spam and blacklists
• Introduction to spam mail
• Spam acts and guidelines
• Header and subject guidelines
• Categorizing Email purpose
• Anti-spam laws
• Trends and safe practices
• Quiz

• Introduction
• Evolution of Email
• ESP providers
• Choosing an ESP
• ESP features
• Quiz

• Email Metrics and Measurements
• Case study
• Measure of process
• Delivery rate
• Subscriber retention rate
• Open rate
• Click to deliver rate
• ESP report
• Depth of visit
• Engagement actions
• Conversion rate
• Revenue per Email
• Measuring Campaign types
   

• Create strategies
• Build customer personas
• Calculate the lifetime value of a customer
• Utilise RFM ( Recency, Frequency, Monetary) analysis
• Grow your contact list and retain it
• Test marketing strategies on target audience and get feedback
• Analyze the feedback to tune your marketing campaigns
   

• Designing of email:
• Using wireframes
• Designing for images blocked
• Designing for the mobile audience
• Landing Pages
• Testing and optimising:
• Understanding your results
• Measuring the relevant metric
• Sending the right email to the right person:
• Advanced segmentation
• Dynamic content
• Writing copy for optimum conversions

• Integrating email with other channels
• What to look out for in the future
• Campaign critique and improvements.

Among the oldest marketing techniques, email still generates lots of sales and profits for the organizations that use it. Considering that the number of email users are only going to increase, this form of marketing is both trusted and versatile. But to use it effectively one must learn to understand the pulse of the audience and write effectively to retain them. This is where our course will be of help. Designed as a virtual course, this workshop will teach you, through extensive practical exercises, how to leverage the power of emails to strategize ad campaigns and help businesses grow. You will learn about the latest tools to set up automated emails and write content that will convert customers and improve brand image.

Any registration cancelled within 48 hours of the initial registration will be refunded in full amount. Registrations cancelled within 3-7 days will be refunded with 50% of the total amount. Any cancellations after 7 days from the date of registration will be given no refunds. Please note that refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details.

Enrolling for the training course onion is super quick and easy. You can pay via your debit or credit card. Payments through PayPal and Paytm are also accepted. The payment receipt will be issued to the candidate automatically by email. After which the course instructor will email you for the further procedure. 

This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to people who have at least a year’s experience working on email campaigns and who are familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.

This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to people who have at least a year’s experience working on email campaigns and who are familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.

This course has about 50 hours of content.

Any computer with 2 GB RAM and a processor better than Core-2 duo should be fine. Preferably Windows 7 and above versions should be used.