EMail Marketing Training

4 Rating

80% of the working class check their email before anything else after waking up. Target them with emails that engage customers.

Digital marketing industry is worth $65 billion – Wall Street Journal

  • The biggest changes in the coming 5 years gravitate around Personalisation, Data, Automation, Devices and Content in marketing.
  • The e-commerce market is worth $32 billion which provides tremendous opportunities for email marketing.
  • Create personalized and trigger based emails. These encourage customers to create purchases and make your campaign successful.
  • Theory and practical based training to take back to the office.
  • The largest scope for marketing in the coming years is in digital marketing.
  • The ever increasing $32 billion e-commerce market creates a lot of job opportunities.
  • This is the era of digital marketing. Why not tap the growing giant of email marketing tactics?

Course Indication

Highlight

Email marketing course is something which will guide you to be at the top of the marketing chain. A good email marketing manager knows how to customize an email and a landing page for better results. This course will guide you to determine the best frequency to optimize your response and results. Effectively segmenting the email database is as important as crafting a customized marketing message. You will learn how to integrate email with both online and offline marketing channels for better response and a successful campaign. We provide the advanced, strategic email marketing training, so that you get an opportunity to review your work by an industry expert.

Course Stats

The course duration is of 4 to 5 weeks where we will provide you with the advanced content designed by the experts in the field. 5 lectures will be conducted every week and every lecture will have a duration of 1 hour. At the end of every week a test will be conducted to evaluate your performance. The test will be a basic multiple - choice questions and at the end of the course a mini project will be assigned so that you gain real world experience while simultaneously getting your work reviewed by industry experts. The project details and the detailed course structure will be sent to the enrolled students. 24/7 course support will be provided along with individual assistance.

Course outcome

If you know the basics of Email Marketing, it is time for you to move on to the advanced lessons which will cover the key leverage points for strategic success and will help you to improve your current marketing activity.


The course will offer you an opportunity to review your work by a group of experienced practitioners and will help you to reflect on your own campaigns through statistical comparison with other competing marketing campaigns.


The course will not only teach you how to identify your target audience, but will help you to craft the email that garners the response you want for your successful campaign. The course will guide you to learn the building blocks and strategies for developing high quality responsive email campaigns. 

On registering with us, you will learn to create profit and lead generating emails which will stand out amongst the hundred other emails.

Quiz and Project

After completing the weekly course, a quiz will be conducted to check your understanding. The quiz will consist of MCQs related to the weekly course content and a real application based question. The mini project at the end is also essential. Securing 85% in the quiz is essential to get the certificate at the end of the course. The project at the end of the course will also be graded on several parameters which will be later communicated to the enrolled students. Completing the course quizzes and the projects is mandatory for receiving the certificates. Every student gets 5 attempts at a particular quiz and the maximum score of these 5 quizzes will be considered.

Course objectives

  • Learn to adopt the latest marketing techniques, strategies and tactics to excel at your campaigns.
  • To test your campaigns on a target audience and you procure the feedback required to optimize the techniques.
  • Understand the challenges faced by and practices used by your experienced email marketing peers from various industries
  • Learn to use the latest trends, theme and insights in the marketing industry.
  • Learn effective planning and execution of e-mail campaigns from the planning stage to the execution stage.
  • Learn to identify and choose the best marketing tools for your campaign. 
  • Integrate your digital campaigns with your other offline campaigns for the best results.
  • Learn to combine social media and e-mail marketing for better results.
  • Learn the interpretation of data and analytics to tune you marketing strategies in a better way.
  • Use A/B and multivariance testing to improve your e-mails.
  • Optimise and improve your landing pages.
  • Segment your data for better response rates.
     

Pre-requisite

This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to people who have at least a year’s experience working on email campaigns and who are familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.

Basic computer and MS Office knowledge is appreciated. 
 

Learn why

Marketing is one of the most growing sectors and Email marketing has paved its way to reach the summit. By being an expert in email marketing one can successfully attract buyers at a large scale. India has a share of 13.6% of the Internet users in the world and still it’s just 34.8 % of Indian Population. India’s e-commerce market is worth $32 billion. This provides the perfect window of opportunity for someone to expand their business by including email marketing in their strategy. Email marketing will guide you to be a better marketing professional.

check schedule

  • 30 Sep-30 Sep
  • 08AM - 11AM EST
  • MonTueWedThuFri
  • 11 Session (3 Hours Each)
  • USD 599
    USD 699
  • 30 Sep-30 Sep
  • 08AM - 11AM EST
  • SatSun
  • 11 Session(3 Hours Each)
  • USD 599
    USD 699

French President Emmanuel Macron’s centrist party LREM and its allies are o Download Schedule

Talk to us for convenient Schedule get timings

Course Curriculum

Lesson 1

  • Introduction to Email marketing 
  • Overview
  • Introduction
  • Significance of Email
  • Functions vs History of Emails
  • Email vs. Social
  • Recent developments
  • Email campaign example
  • Quiz

Lesson 2

  • Email conversations
  • Email as conversation
  • Transactional and Functional Emails
  • Welcome Emails
  • Drip campaign Emails
  • Triggered based Emails
  • Automated Email examples
  • Profits and Results
  • Types of email segmentation
  • Campaign to Email conversation
  • Quiz

Lesson 3

  • Writing an Email
  • Introduction
  • Building a process
  • Concise subject
  • Subject character and guidelines
  • Dynamic content and design process
  • Scheduling Emails
  • Quiz

Lesson 4

  • Dealing with landing pages
  • Introduction
  • Examples of E-commerce websites
  • Evaluating your landing pages
  • Data entry fields
  • Quiz

Lesson 5

  • Mailing list
  • Introduction
  • Successful Email lists
  • Designing of your own website
  • Sales and networking
  • Sponsorships and partners
  • Follow-up call to action
  • Quiz

Lesson 6

  • Spam and blacklists
  • Introduction to spam mail
  • Spam acts and guidelines
  • Header and subject guidelines
  • Categorizing Email purpose
  • Anti-spam laws
  • Trends and safe practices
  • Quiz

Lesson 7

  • Introduction
  • Evolution of Email
  • ESP providers
  • Choosing an ESP
  • ESP features
  • Quiz

Lesson 8

  • Email Metrics and Measurements
  • Case study
  • Measure of process
  • Delivery rate
  • Subscriber retention rate
  • Open rate
  • Click to deliver rate
  • ESP report
  • Depth of visit
  • Engagement actions
  • Conversion rate
  • Revenue per Email
  • Measuring Campaign types
     

Lesson 9

  • Create strategies
  • Build customer personas
  • Calculate the lifetime value of a customer
  • Utilise RFM ( Recency, Frequency, Monetary) analysis
  • Grow your contact list and retain it
  • Test marketing strategies on target audience and get feedback
  • Analyze the feedback to tune your marketing campaigns
     

Lesson 10

  • Designing of email:
  • Using wireframes
  • Designing for images blocked
  • Designing for the mobile audience
  • Landing Pages
  • Testing and optimising:
  • Understanding your results
  • Measuring the relevant metric
  • Sending the right email to the right person:
  • Advanced segmentation
  • Dynamic content
  • Writing copy for optimum conversions

Lesson 11

  • Integrating email with other channels
  • What to look out for in the future
  • Campaign critique and improvements.

job role

French President Emmanuel Macron’s centrist party LREM and its allies are on track to win an absolute majority in parliament, estimates showed Sunday.

Get trained in a niche career that is in demand all over the world. The share of India in the number of internet users worldwide is 13.5%. This growth is not static, but ever increasing. The growth of internet users in India in the past 1 year is 30.5%, which is 28 times of the growth in USA and 14 times of that in China. Despite having such a large percentage of internet users worldwide, only 34.8% of the Indian users have access to internet. Just imagine the vast opportunity if 50% people in India got internet connection. The e-commerce market in India is worth $32 billion, which has increased from $3.9 billion in 2009.  If we closely analyse this data we understood that this directly related to email users and email marketing. The Email marketing has seen a rapid growth due to the sharp increase in the number of shoppers using E-Commerce websites. By the above data we can conclude that email marketing is growth in India Higher than any other digital marketing medium.

Salary report

French President Emmanuel Macron’s centrist party LREM and its allies are on track to win an absolute majority in parliament, estimates showed Sunday.

The salary of an email marketing specialist lies between $30,000 to $45000 pa. While an email marketing manager earns about $50000 to $60000 in one year. The salary of a marketing person hugely depends on the previous experience and knowledge. This course will be a great medium to gain knowledge as well as the experience by the mini projects at the end of the course. The salary of email marketers has seen a rise and growth is also projected in the long run. So, it is safe to say that you won’t sleep on an empty stomach if you choose this career.

French President Emmanuel Macron’s centrist party LREM and its allies are on track to win an absolute majority in parliament, estimates showed Sunday.

Market researches has shown that Email Marketing has a return of 44.25x. That means for every $1 you spend on marketing your product through email, you will get back $44.25 on an average. Isn’t it a great deal. The trending type of email is the one where the content is shown pictorially or through a video. The number of views and clicks on the content are increased by 94% when they are visually appealing. About 66% of the emails are read on the mobile phones therefore optimisation is required for the mobile users. 2017 was not a good year for marketing done through newsletter, so it is now the time to ditch the generic newsletters and to personalize the emails to cater perfectly to the reader’s needs.

job support

French President Emmanuel Macron’s centrist party LREM and its allies are on track to win an absolute majority in parliament, estimates showed Sunday.

Apart from providing world class support in terms of learning and knowledge, we also provide an array of opportunities to tap the correct job roles. We have a number of blogs which are regularly updated with the latest trends and from there, you may pick up the best suited roles, apply for the same and get a job! We also provide regular updates, make you industry ready and help you with the application processes. We are highly dedicated to helping you achieve your goals post completion of this course and our mentors guide you wherever and however possible.

Certificates

Highlight

A digital certificate will be provided at the end of the course if the enrolled student manages to score 85% on all the quizzes and completes the mini project satisfactorily.

faqs

How will the course help me?

Among the oldest marketing techniques, email still generates lots of sales and profits for the organizations that use it. Considering that the number of email users are only going to increase, this form of marketing is both trusted and versatile. But to use it effectively one must learn to understand the pulse of the audience and write effectively to retain them. This is where our course will be of help. Designed as a virtual course, this workshop will teach you, through extensive practical exercises, how to leverage the power of emails to strategize ad campaigns and help businesses grow. You will learn about the latest tools to set up automated emails and write content that will convert customers and improve brand image.

Can I get a refund if I cancel my enrolment?

Any registration cancelled within 48 hours of the initial registration will be refunded in full amount. Registrations cancelled within 3-7 days will be refunded with 50% of the total amount. Any cancellations after 7 days from the date of registration will be given no refunds. Please note that refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details.

How can we pay for the enrolment?

Enrolling for the training course onion is super quick and easy. You can pay via your debit or credit card. Payments through PayPal and Paytm are also accepted. The payment receipt will be issued to the candidate automatically by email. After which the course instructor will email you for the further procedure. 

Who should attend the course?

This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to people who have at least a year’s experience working on email campaigns and who are familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.

How long does it take to complete the course?

This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to people who have at least a year’s experience working on email campaigns and who are familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.

What are the system requirements for this course?

This course has about 50 hours of content.

What are the system requirements for this course?

Any computer with 2 GB RAM and a processor better than Core-2 duo should be fine. Preferably Windows 7 and above versions should be used.

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