Digital Marketing

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Digital Marketing, in simple words, “Using Various digital media to communicate message and promote online and offline brands”

Approximately, 3 lakhs+ job available on naukri.com, 65000+ jobs on monster.com, 2lakh+ on Times Job

  • The current increase rate is measured at 34.8%. The industry has approx. 8 lacs job options at present
  • India has approximately 998 million mobile subscribers from which 264 million subscribers with internet enabled mobile phones.
  • Spending on digital marketing is predicted to grow 12% in the next year, while budgets for traditional (non - Internet) advertising will fall 2%.
  • Used by Snapchat, LinkedIn, Instagram, YouTube, Facebook and many more
  • Term Digital Marketing gained popularity during 1990s
  • At the end of this course student get to work on live project where student has to utilise best of their digital marketing skills
  • Regular check through assignment and mock test

Course Indication

Introduction to Digital Marketing

Digital Marketing industry is worth more than $62 billion in US. With the rise of the digital world, we are able to connect students and teachers on one platform. Digital Marketing brings incredible growth that many businesses have enjoyed. Website is the important factor. By creating an online recognition for your brand, it will increase brand image and awareness. Also target more audience. This Digital Marketing course has been designed to meet the increasing demand for Marketers who are known to utilization of new blend of technology in search engine tools & social media channels.
Course Indication.


Today’s content is people driven. People trust your words than what has been shared in news channels or television. Technological advancement has changed Indian Market into a buyer’s bazaar being perceived as one of the biggest online consumers market. Here, to see yourself winner, you must have the strategy to reach to your target audience and Internet Marketing is the most convenient and powerful platform to reach your target customers who have a potential to buy.


This course will help you to get to know basic of Digital Marketing with current trend and advance level to boos t your digital marketing experience. Digital Marketing Specialist develop Marketing strategies, Analyse Campaign and identify what worked and what dint. People have started putting Digital Marketers into new perspective since last 20 years. Their work also includes tracking of Key Performance indicator.

Course Stats

Course time period is for 30-40 days and each lecture can extend up to 3 hrs. Student is expected to devote at least 3 hours per day for effective learning. A time bound exam at the end to check how effective digital learning is and also to test how well student has grasp the concept. A certification for the course is provided at the end. Though sessions are virtual, Support by mentors will be available 24X7 for any student. The course has been planned in such a way that a student will start from its root and as per his/her pace they can build their concept. The objective of session will be introducing SEO to a beginner followed by performing SEO optimisation in live website. How Digital Marketing will be useful to you? By creating an online recognition for your brand, it will increase brand image and awareness.

Course Outcome

Introduction to Search  Engine Optimisation

Getting started with ‘how actually search engine works’. Learning effective search engine strategy to add value to your content and traffic


Social Media Channels
Getting insight to how social media channels play an important aspect in turning pages in digital marketing

 

Content Marketing
How unique content helps in building your audience


Email Marketing
Who did know that a spam mail can add revenue to your business


Mobile Marketing
With increase in mobile user, mobile marketing becomes a major requirement for digital marketers


Digital Marketing Strategy
Which are the top most digital marketing strategy to add the oomph factor to your income.!

 

At the end of the course, the student will get depth knowledge about the basics of digital marketing.

Project

It is not just necessary to learn basic but it is more important to actually apply them. Hence, for making student understand practically we have added project. Project at the end will be provided by mentors to analyse student. Just to evaluate how well student was able to connect with the course and has use it to solve real world challenges. Project will be time bounded. Digital marketing opens a whole lot of opportunity to person who wants to make their brand more popular ad also for people who want to earn money simply by sitting at home.
 

Course Objective

Goal of this course is to get aware how platform which we use regularly can add revenue to your business and blog. Course gives a basic outlook of digital marketing. Course covers basic terminology, examples, case study, project, mock test, assignment. Course is best planned to cover fundamental of digital Marketing such as

  • Search Engine Optimisation(SEO)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing 
  • Digital Marketing Strategy
  • Infographic Resume Building
  • After completing this course, you will be able to:
Plan and set up a digital book marketing platform Understand and use 8 key digital marketing tool Sell more successfully on online bookseller sites

 

Develop and manage real-world digital marketing plans.

Prerequisite

This is a basic digital marketing course and does not require any component to get you started. Since, it is an online platform you require a working laptop/desktop along with a stable internet connection with at least a bandwidth of 1mbps.For any tools that are to be used, links will be provided for downloading. Also, to make it little easier content provided can be downloaded for future reference. Once you have registered for course, on logging to your account, you can directly access from your dashboard.

Since, it is an introductory course, the fundamentals will be covered from scratch.

Learn WHY

Are you thinking “Should I learn digital marketing?” Digital marketing has now become a requirement which everyone should possess irrespective of their job profile. A 16-year-old teenage girl posting a selfie on Instagram is doing digital marketing.
Many Person who have started learning digital marketing have realised that digital marketing skills can be applied to any type of job. Marketing  demands understanding what the customer wants and digital marketing deals with that. 

Most of the concepts that you learn in marketing and digital marketing will also help you in other areas of your life. For example, marketers can brainwash their contacts easily because they know psychology of how things work and how humans react to things.

check schedule

  • 31 Oct-31 Oct
  • 08AM - 11AM EST
  • MonTueWedThuFri
  • 11 Session (3 Hours Each)
  • USD 699
    USD 599
  • 31 Oct-31 Oct
  • 09AM - 5PM EST
  • SatSun
  • 5 Session (8 Hours Each)
  • USD 699
    USD 599

Las collejas, entendidas como método educativo Download Schedule

Talk to us for convenient Schedule get timings

Course Curriculum

Search Engine Optimization

  • Getting to know Search Engine
  • On Page Optimisation
  • Off Page Optimisation
  • Link Building Keyword Research 
  • Local SEO
  • Changing Structure of SEO
  • SEO strategy

Social Media Channels

  • Introduction to social Media
  • Viral Content Who/What /Where/How/Why?
  • Social Media Medium Sharing
  • Search For Influencers
  • Reputation Management
  • Engagement, Promotion, Conversion
  • Linking Social Media 

Content Marketing

  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Content Marketing Tricks
  • Measurement and Budget

Email Marketing

  • Introduction to Email Marketing
  • Spam
  • Elements for Email
  • List Management and List Building
  • Email Measure
  • Merging Email with other marketing

Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile Services
  • Rules and Regulation
  • Mobile Measurement
  • Merging Mobile Marketing

job role

Las collejas, entendidas como método educativo para

Search Engine Optimiser 
The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.


Social Media Marketing Expert
Running paid advertising in Social media is something that requires expertise and experience. For instance, Facebook advertisements are one of the difficult tasks nowadays.

 

Content Marketing Manager
Role of CMM includes managing the blog, drip marketing campaigns, sales page copywriting, e-book publications, guest blogging, video marketing, email communications, 


Copywriter
The job responsibilities of a copywriter are vast. If you have to be a copywriter, you should be ready to work with many people in the digital marketing team.

Salary report

Las collejas, entendidas como método educativo para

Digital Marketing Manager
The salary range of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.


Search Engine Optimizer (SEO Executive)
The average salary for SEO Manager is 353,396 per year.


Content Marketing Manager
For content marketing managers, salary falls between 10 to 15 lacs per annum. But it requires experience of minimum 3 years to 5 years.


Inbound Marketing
On an average, the salary for Inbound Marketer ranges from 4 lacs – 6 lacs per annum.
 

Content Marketing is still dominant digital Marketing Technique

Increase usage of Social Influencer
It is evident that old techniques of advertising are no longer effective. Instead, marketers are eyeing to tap the power of influencer to create authentic content for their brand to acquire trust in audience

 

Rise of chatbots
Though people think chatbot were made to add entertainment value in chat services, Facebook and other media are using to automate and assist in data retrieving process

 

Live Streaming video
Offers business great opportunity to present their products and services to their customer in more creative, transparent and timely manner.
Job Roles


Digital Marketing Manager 
Digital Marketing Managers should have an experience of 5+ years, and if you have certifications that prove your expertise, then you will be hired easily

 

Search Engine Optimiser 
The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.

 

Social Media Marketing Expert
Running paid advertising in Social media is something that requires expertise and experience. For instance, Facebook advertisements are one of the difficult tasks nowadays.
 

Content Marketing Manager
Role of CMM includes managing the blog, drip marketing campaigns, sales page copywriting, e-book publications, guest blogging, video marketing, email communications, 

 

Copywriter
The job responsibilities of a copywriter are vast. If you have to be a copywriter, you should be ready to work with many people in the digital marketing team. 
 

job support

Las collejas, entendidas como método educativo para

Approximately, 3 lakh+ job available on naukri.com, 65000+ jobs on monster.com, 2lakh+ on Times Job.
The current increase rate is measured at 34.8%. The industry has approx. 8 lacs job options at present and is anticipating grasping higher impressions within the coming years.

Spending on digital marketing is predicted to grow 12% in the next year, while budgets for traditional (non-Internet) advertising will fall 2%.
Apart from providing world class support in terms of learning and knowledge, we also provide an array of opportunities to tap the correct job roles. We have a number of blogs which are regularly updated with the latest trends and from there, you may pick up the best suited roles, apply for the same and get a job! We also provide regular updates, make you industry ready and help you with the application processes. We are highly dedicated to helping you achieve your goals post completion of this course and our mentors guide you wherever and however possible.

Certificates

Highlight

This is a certification based course. At the end of this course, there will be certification exam to test what you have learnt and Clearing exam successfully will get you certificate stating you have successfully completed the course and passed with flying colours.
The whole content is designed keeping in mind latest trend and foundation layer. This course will help you, to clear any certification exam and also get top opportunities in any MNC.As part of this course you will be training on real time projects and assignment which will help you to get well versed with the current market scenario.

faqs

If I cancel my enrolment do I get a refund?

Yes. You receive a refund only if you cancel the enrolment within 48 hours of the time that the payment is done. Anything further than that would not be entertained by us for any reason whatsoever. The money will be refunded into your bank account within 30 days of the cancel request.

Do I need to take course in specific order?

What support will be provided by you?

Yes, we recommend you to move step by step. As, topics are interconnected and will help you to clear your fundamentals.

What if I fail in my assignments and mock test?

We highly recommend you to connect during our live session, as all your queries and doubt will be cleared same moment. Just in case you are watching recorded version, you may drop a message and your query will be solved in couple of minutes by our trained professionals.

How are the trainers and how qualified are they?

Assignment and mock test are provided to evaluate how well you have understood the topic. The best option would be to go through the chapter again and take again the test till you have set your foundation for the course

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