Advertising Management and Public Relation

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Concept of advertising is the customer’s ability to recall. If a customer can recall your product from memory, your advertisement has made an impact

Public relations are directed at the community, the ultimate consumer of the organization, internal employees, stockholders, and other organizations

  • In Advertising, you need to be creative and communicative
  • There are more than 3,000,000 sales job available and big shot companies like Facebook, Microsoft hire to fill sales positions
  • The value of advertisement and public relations industry in India (as of April 2011) was estimated at USD$5 billion
  • The advertising/PR position jobs in America are listed as one of the 50 best, According to Money Magazine
  • India’s digital advertisement market is expected to grow at a compound annual growth rate of 33.5 per cent to cross the Rs 25,500 crore mark by 2020.
  • At the end of the course, students get to work on live project where student has to utilise best of gained management skills
  • Regular check through assignment and mock test

Course Indication

Introduction

Marketing today has truly become a battleground. A Strategic weapon that yields a ‘top-of-the-mind-recall’ to the brand and which helps to overcome the current competition is what we call as Integrated marketing communication. On one hand, as consumers have lots of brand to choose they are becoming more adamant with their choices. On the other their attention spans have significantly reduced due to clutter, chaos and time poverty. In a situation like this, to earn mind space one has to use advertising and public relations smartly, as strategic tools. With the information access to the consumer or advent of digital space, if not used properly can give an ugly result. Therefore, an organization aims at strategically using these weapons in order to generate returns on marketing investment.

Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind.

Course Indication

While equipping them with the approach and tactics in planning and co-ordination of various events, this program will focus on different facets of advertising such as complain planning, media planning etc. The course starts from scratch with topics such as origins of advertising, the creation of ads, and slowly covers the interpretation of ads, how race, class, gender, and sexuality affected in advertising, sex and selling and ends with adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. This course looks in favour of how advertising is related to culture, society, history, and the economy. We learn to analyse the complex levels of meaning, through contemporary theories related to visual communications, in both print advertisements and television commercials.

Course Stats

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Duration of the course is 40-50 days. To maximise the benefit student are expected to at least study for 3-4 hours per day. The course is delivered using a mixture of presentation, discussion and a variety of practical exercises and group work sessions. The course utilizes different adult learning techniques optimized for the type of content that needs to be mastered. All course materials are included in the course price. All your study material will be available on dashboard for which you will get access once you are enrolled. The material can be downloaded and printed as well. Also, Certificate will be provided stating that he/she has successfully completed course.

Course Outcome

Just to know how familiar are you with a marketing communication campaign? Give the push your product or service needs, it is necessary to Learn more about this marketing mix and where it is used, 

 

  • Issues faced while planning and evaluating marketing communications strategies and executions will also be covered to give broader perspective.
  • To make better marketing communications decisions you need to combine the appropriate theories and model’s framework which will be covered in chapters. 
  • In the process of creating valuable brands and winning your consumers, learn to use integrated marketing communications (IMC).
  • you make the correct decision when it comes to communications or in advertising and digital marketing.

Project

Curriculum has been designed keeping in mind that learner is able to meet the challenges. But for better practice Project has been included. Student throughout the training will be handling live project which will include such as testing, maintenance, development etc. Although, Additional Project at the end will be given to student. Just to evaluate how well student was able to connect with the course and has use it to solve real world challenges. Project will be time bounded. Project will help to give insight to real life work environment challenge and deadlines. After Completion of Project, Detailed Analysis will be provided regarding what better options could have led to a better scenario.

Course Objective

The course aims at skill as well as perspective building for junior and middle level executives in the domain of Advertising Management. By combining theoretical learning in the field of communication, it seeks to deliver skills with the right blend of management education needed for managing advertising businesses. To provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication.

  • To enable the students to integrate various functions with organizational goals and strategies.
  • To sensitize students on various gender/ social communication issues in the light of concepts.
  • To provide hands-on training on planning and production of brand and social issue campaign.
  • To provide knowledge on various software required especially in media planning and production of campaigns.
     

Prerequisite

This qualification is suitable for people who have excellent communication skills and who wish to pursue a career that offers an opportunity to interact with lots of interesting people. However, to step your foot in this field you need Higher Secondary Education to be completed from any of the boards the curriculum is dynamic and is adapted periodically to suit the changing needs of the industry. Apart from this, a working laptop/desktop along with a stable internet connection with at least a bandwidth of 1mbps.Links will be provided to download the content for future reference

Learn Why

As of April 2011, In India, public relations and advertisement industry was giving a solid output of USD$5 billion. This number is expected to rise in double amount within the next couple of years. As Comparing with US and China, it is much higher in US (USD$145 billion) and closer in China (USD$43 billion). However, market experts claim the double growth rate of the industry in India in coming years.


Industry reports indicate that the entertainment and media industry in the country is one of the fastest growing sectors and it is anticipated that the CAGR or Compounded Annual Growth Rate will be 13% by the year 2018.


Since this sector is emerging and is expected to grow by leaps and bounds, more and more students are eyeing academic programs that are being offered by innumerable institutes in the country.

check schedule

  • 31 Dec-31 Dec
  • 08AM - 11AM EST
  • MonTueWedThuFri
  • 11 Session (3 Hours Each)
  • USD 899
    USD 799
  • 31 Dec-31 Dec
  • 09AM - 05PM EST
  • SatSun
  • 5 Session (8 Hours Each)
  • USD 899
    USD 799

Las collejas, entendidas como método educativo para corregir conductas infa Download Schedule

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Course Curriculum

Module I

  • Marketing
  • Evolution and growth of Marketing
  • Significance of Marketing
  • Marketing Environment

Module II

  • Consumer Behaviour
  • Understanding consumer behaviour
  • Understanding high versus low involvement buying behaviours
  • Rural consumer behaviour
  • Understanding retail environment and shopping behaviour

Module III

  • Advertising
  • Evolution and Growth
  • Context of Communication
  • Role of advertising in brand building
  • Brand positioning
  • Agency structures and evolution
  • Cases of successful campaigns
  • Rural advertising
  • Creative brief - importance and writing skills
  • Brand positioning tool

Module IV

  • Digital Marketing
  • Digital advertising
  • Digital world and metrics
  • Digital communication strategy
  • Branded content strategy

Module V

  • Public Relations
  • Evolution & growth of PR
  • Reputation Management
  • Crisis Communication
  • Stakeholder relations
  • Online reputation management

Module VI

  • Media Management
  • Media & Entertainment Industry - An overview
  • Media Planning
  • Media Scheduling
  • Media Management

Module VII

  • New Media
  • Understanding Social Media
  • Understanding User Generated Content

Module VIII

  • Client & Agency
  • Account planning tools and framework
  • Ogilvy workshop
  • Client agency relationship

job role

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Advertising Media Planner 
He is responsible for looking into the logistics of delivering advertisement messages to the consumers. The individual also takes care that in any advertisement campaign an optimum usage of different media is made.


Copy Writer 
He is responsible for writing and illustrating the advertisement.


Media Traffic 
Analysing, selecting, and getting contracts for advertisement is taken care of by the media traffic personnel.


Public Relations Specialist 
He is responsible for assessing consumer reactions and attitudes and works out strategies so that a company gains acceptance among consumers.


Directors of Public Relations and Advertisement
All the procedures of advertisement and public relation excluding sales and marketing, is usually taken care of by the directors.

Salary report

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Advertising Media Planner
A Media Planner earns an average salary of Rs 307,147 per year. For high pay in this field skill in Media Management is needed
Copywriter
A Copywriter earns an average salary of Rs 298,315 per year. Social Media Marketing and Advertising are the Skills that makes this job highly paid jobs. If they have more than 10 years' experience, most people move on in their career.
Public Relation Specialist
An average salary of Rs 484,604 per year earned by public Relation Specialist. If they have more than 10 years' experience, most people move on, in their career. Marketing Communications is a skill associated with high pay for this job.

Las collejas, entendidas como método educativo para corregir conductas

Artificial Intelligence
“Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive.” AI has the power to automate important PR functions such as media monitoring, basic research and other mundane chores, 


Influencer Marketing Evolution
Influencer marketing that grown wildly in couple of years will undergo transition of normalization in the coming 12-18 months. it’s a paid placement. Basic problem with advertising is credibility; and it’s the direction where influencer marketing is heading as well


Getting Noticed in Growing Media
from traditional media to what I call, ‘Dark Media’ writing in the voices of our clients on LinkedIn, Facebook, Instagram, Twitter and more. In the growing custom of seeking attention, every organisation is finding a way to break out and get noticed for the tier 2 and tier 3 stories, which are necessary for survival.

job support

Las collejas, entendidas como método educativo para corregir conductas

Google is all set to help India implement Prime Minister Mr Narendra Modi's "Digital India" initiative, and the government has a well laid out plan to realise it, said Google's Chief Internet Evangelist Mr Vinton G. Cerf. Digital India is Rs 1.13 trillion (US$ 16.95 billion) government initiative that seeks to transform the country into a connected economy, attract investment in electronics manufacturing, and create millions of jobs and support trade.


Advertising is a growth and climbing stair career through the ranks, it is expected to have a blooming future. Fresh graduates can command a salary between INR 9,000 to INR 15,000, while those with an MBA start off with something between INR 15,000 to INR 20,000. Once you have a little experience, you will earn more than INR 30,000 depending on the ad agency you choose to work for.


Apart from providing world class support in terms of learning and knowledge, we also provide an array of opportunities to tap the correct job roles. We have a number of blogs which are regularly updated with the latest trends and from there, you may pick up the best suited roles, apply for the same and get a job! We also provide regular updates, make you industry ready and help you with the application processes. We are highly dedicated to helping you achieve your goals post completion of this course and our mentors guide you wherever and however possible.

Certificates

Highlight

This is a certification based course. Once you will complete the course along with videos, projects, and assessments, you will be awarded a certificate which you can share on LinkedIn. At the end of course, test your skills section comprising of question from whole course.
The whole content is designed keeping in mind latest trend and foundation layer. This course will help you, to clear any certification exam and also get top opportunities in any MNC.As part of this course you will be training on real time projects and assignment which will help you to get well versed with the current work environment scenario. Also, the certificate will be digital copy, it will appear on your dashboard after completing the course and can be downloaded any time after.

faqs

For How Long will the course be available?

Once the course has been launched content remains available. Once online, our programs are maintained to keep the content up to date and optimized for your learning.

Who grades the assignment and project?

Do you offer discount coupons to college students?

Reviewers come from different expertise and experience, live in different parts of the globe, and come by their knowledge by different routes. But they are assembled in 3 critical ways:

  • Their skills are exemplary, and their knowledge is exceptional.
  • They are committed to your success.
  • Their work is consistently monitored 
     

What support will be provided by you?

While we don’t offer discounts directly to college and university students, once you've created an account you will be able to receive special promotional offers via email.

If I cancel my enrollment do I get a refund?

We highly recommend you to connect during our live session, as all your queries and doubt will be cleared same moment. Just in case you are watching recorded version, you may drop a message and your query will be solved in couple of minutes by our trained professionals.

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